Fashion PR, influence and communication. German, based in Paris, working across European markets for brands in fashion, beauty and the art of living.
Paris - Europe
Diana Wolter - Paris
Building press and influence narratives at the intersection of fashion, beauty and lifestyle.
Fifth-year Master's student in Fashion Communication, I have spent more than three years developing an expertise across press relations, influence strategy and communication - both agency-side and in-house. Trilingual in French, German and English, I lead press and influence campaigns, cultivate lasting relationships with journalists, and coordinate activations from first idea to final report.
Diana Wolter is a German fashion PR, influence and communication specialist based in Paris, France. She currently leads influence for Northern Europe at Jimmy Fairly, after press roles at IC Insight Communications in Paris and The People Agency in Hamburg. Her work covers media relations, KOL and creator activations, press events, showroom management and brand storytelling for fashion, beauty and lifestyle brands.
Showroom & press shopping
01 - Fashion editorial
Éclat Magazine - concept, styling direction & editorial copy
A gothic-romantic fashion story built around tailoring, lace and a single line of red. Concept, casting brief, styling direction and the accompanying editorial text.
02 - Accessory editorial
Éclat Magazine - art direction & accessory story
A saturated accessory story: swim caps, chain jewellery and veils shot on colour blocks. Direction of the accessory selection and the written editorial.
03 - Lifestyle & beauty shoot
Fragrance and summer wardrobe - production & on-set coordination
A summer beauty and lifestyle series shot in greenhouse gardens and by the water: fragrance still moments, linen and light. On-set coordination and image selection.
Jimmy Fairly - Paris, France
Owning influence strategy across Germany, the Netherlands, Scandinavia and Portugal. End-to-end seeding operations: KOL scouting, negotiation, logistics, activation follow-up, plus press and creator events with international partner agencies.
IC Insight Communications - Paris, France
Media relations for a portfolio of lifestyle, beauty and design houses. Built and maintained a 500+ journalist database, wrote press releases and newsletters, ran ten influence campaigns and three seeding operations, and delivered coverage reviews and client reporting.
The People Agency - Hamburg, Germany
Daily fashion, beauty and lifestyle content across Instagram and Facebook. Community management with talents and journalists, sharpening the agency's visibility through targeted editorial posting.
The People Agency - Hamburg, Germany
Coordinated 50+ social campaigns as the interface between brands and talents, managed activations and performance tracking, and handled the logistics of an influencer event.
2024 - 2026
MOD'ART International, Paris
Communication strategy, event communication, brand management, fashion heritage. Organisation of the E-Fashion Awards 2025.
2020 - 2023
EIDM Paris & FDI Düsseldorf
Press relations strategy, strategic marketing, fashion journalism, photo shootings, history of costume.